There are 8 social media policies that Cosmetics Undustry should be aware.
1.
Research
about different segments of target audience: It is the
priority rule for the success of the cosmetic companies. Company should
consider from customers’ views and research about what they expect the company
to have on different social media platforms and analyze the best platforms
working along with the different segments.
2.
Focus
on cultivating company culture: Exposing on the social media
means cultivating its company culture. Every tool of the social media platforms
represents the image of the company. So it is important to keep the culture
value of transparency, consistency, connection, creativity and promptness.
3.
Keep
Transparency: Social media is all about transparency. Especially
for the cosmetic industry, it is necessary for the company to show all cosmetic ingredients in the products. It could eliminate
the allergy and roseola. Choosing the best products and considering the
safety about customers can build the long-term trust.
4.
Train
Employees on Social media: As a leading cosmetic company, they
have the ability to increase employees’ accountability and set expectations
while dealing with the social media. It is important to make every employee to
aware and update the new trends on the social media and let them be the core
people to create value for company and customers.
5.
Focus
on communication and engagement instead of selling: As we all know,
customers become more passive online than before. It is important to keep in
mind for cosmetic companies to make customers motivated and active in the dialogue
on social media rather selling or advertising products.
6.
Present
an additional value of the products: Cosmetic
industry is very competitive and it has a short life span for fashion trends. It
is important for customers to understand the additional value instead of the
products itself. Such as its Michelle Phan exclusively collection.
7.
Keep
update on Pinterest and Instagram: In the cosmetic industry,
pictures talk and communicate. The secret of success in the cosmetic company is
keeping update the trends, popularity, and new products on Pinterest and
Instagram. Making customers stay connected and starts the conversation among
them.
8.
Monitor
comments:
The cosmetic company’s responsibility on the social media is monitoring and
responding the either positive or negative comments from customers. It is
crucial to respond the comments timely and respectfully.
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